Social media is crowded—but local businesses in Mohave County can still win big with content that feels helpful, human, and local. This 2025 update of our guide shows you how to create scroll-stopping content that drives real outcomes (calls, DMs, foot traffic) across Bullhead City, Lake Havasu City, and Kingman.

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1) A simple weekly content framework (that doesn’t burn you out)

Stick to a 3–2–1 cadence you can actually keep:

  • 3 helpful posts (tips, how-tos, checklists) — build authority
  • 2 credibility posts (before/after, testimonials, behind-the-scenes) — build trust
  • 1 offer post (limited-time, bundle, appointment link) — drive action

Batch create for 60–90 minutes each week, then schedule. Keep “offer” posts clearly labeled and rare so they don’t train people to wait for discounts.

2) Know exactly who you’re talking to

Define 2–3 customer profiles and write for one at a time. Example targets:

  • Lake Havasu “weekender” — wants quick services, same-day pickups, boat-day prep
  • Kingman family shopper — values deals, hours, curbside, local referrals
  • Bullhead City service pro — cares about speed, reliability, upfront pricing

Use their words in your captions. Screenshots of real DMs and reviews (with permission) make perfect copy starters.

3) 10 post formulas that just work

  1. Before → After → Result (with a 1-sentence lesson)
  2. Myth → Truth (one myth per slide)
  3. Checklist (“3 things to do before boating this weekend”)
  4. Mini-tutorial (30–45s vertical video, captions on)
  5. Price/transparency card (clear, simple, no surprises)
  6. Customer spotlight (tag them; add one quote)
  7. Staff pick (face + reason why they love it)
  8. Local guide (“48 hours in Lake Havasu—our picks”)
  9. Unpopular opinion (industry myth-busting, politely)
  10. FAQ carousel (one Q per slide; save to Highlights)

4) Platform-by-platform: what to post (and how often)

Instagram

  • Reels: 3–4/week. 7–12 seconds hook, captions on, clear CTA in last 2 seconds.
  • Stories: daily. Polls, sliders, quick restocks, “ask me anything”. Save evergreen stories to Highlights.
  • Grid carousels: 1–2/week for FAQs, checklists, and before/after sets.

Facebook

  • Local groups: 2–3 value posts/week. Lead with help, not sales; tag neighboring businesses when relevant.
  • Page posts: events, new hours, bundles, customer spotlights. Encourage DMs; enable “Message” CTA.

Google Business Profile

  • Weekly posts: new arrivals, promos, events—always include a photo and “Lake Havasu / Kingman / Bullhead City” in text.
  • Photos: add 3 fresh photos/week (exterior, interior, staff).
  • Q&A: seed common questions and answer them yourself.

TikTok (if your audience is there)

  • Fast cuts, native text, one idea per clip. Duet/Reply to local questions for easy content.

Official resources: Meta Business Help • Instagram for Business • Google Business Profile Help • TikTok Business

5) Write captions that convert

  • Hook: first 1–2 lines should be benefit-first (solve a problem, promise an outcome).
  • Value: short, skimmable bullets or line breaks.
  • CTA: one action only (“DM LAKE for today’s bundle” / “Tap ‘Call’ to book” / “Save this for Saturday”).
  • Local SEO in captions: name the city/neighborhood and include one local landmark when natural.

6) Hashtags and local discovery

  • Instagram: 5–8 focused hashtags. Mix brand (#YourShopName), category (#boatservice), and local (#LakeHavasu, #KingmanAZ, #BullheadCity).
  • Facebook: 1–3 max. Over-tagging reduces reach.
  • TikTok: 3–5. Prioritize natural language (#boatdaytips) + geo (#mohavecounty).

7) UGC: the highest-trust content

Ask for customer photos and stories right after purchase or service. Make it frictionless:

  • Sign at checkout: “Share & tag @jeremywebb.dev for 10% off next time.”
  • DM template: quick thank-you + photo permission request (“Reply YES to allow repost”).
  • Feature reel: stitch 3–5 customer clips into one 20s testimonial montage.

8) Local content calendar ideas (next 30 days)

  • Weekenders in Havasu: “Boat-Day Checklist” carousel + story poll (“Cooler must-have?”).
  • Kingman events: Beale Street evening foot-traffic post (“Open late tonight—gift bundles under $25”).
  • Bullhead City: River-friendly product feature + GBP post with new exterior photo.

Keep content aligned with your broader marketing: pair with 5 Quick Marketing Wins for Mohave County, Lake Havasu Branding Guide, and Storefront Design Tips – Mohave County.

9) Tools that save hours (free or low-cost)

  • Canva: brand kits, reels templates, background removal.
  • CapCut/InShot: quick vertical edits with captions.
  • Meta Planner: schedule IG/FB natively; use Business Suite for inbox.
  • Google Drive: shot lists, content calendar, and a “wins” folder of UGC/screenshots.

10) Measure what matters (and iterate)

  • Hook rate: 3-second views / impressions (video). If low, fix first 2 seconds.
  • Save/Share rate: tells you what’s truly useful to locals.
  • DMs & clicks: best indicator of purchase intent.
  • GBP actions: calls, website taps, direction requests after you post new photos.

Social media content FAQs (rank-worthy, practical):

How often should a Mohave County business post?
Aim for 3–5 posts/week per platform plus daily Stories on Instagram. Consistency beats intensity—keep a 3–2–1 weekly mix and batch ahead.
How do I choose hashtags for local reach?
Use 5–8 targeted tags: brand + category + geo (e.g., #LakeHavasu, #KingmanAZ, #BullheadCity, #mohavecounty). Avoid generic tags with millions of posts.
When is the best time to post?
Start with lunchtime (11–1) and early evening (6–8). Check Insights weekly and shift to your audience’s actual peaks by city.
How can I get user-generated content legally?
Ask permission in writing (DM or form). Save the approval and credit/tag the creator. Offer a small reward (discount, feature) to encourage more UGC.
How do I repurpose one post across platforms?
Shoot one vertical video. Edit versions for Reels (15–30s), TikTok (up to 30s), and a 5-image carousel of key frames for the IG grid and Facebook. Post the full text on GBP.
Do I need to be on every platform?
No. Pick 2 platforms your customers already use (usually IG + FB for local retail, GBP for discovery). Nail those before adding anything else.