Marketing Monday: Short, useful videos can lift awareness, search visibility, and sales for small businesses across Mohave County. This guide shows exactly how to start Mohave County video marketing that fits your time and budget—what to film, how to film it on a phone, where to post, and how to measure results so each week performs better than the last.

Table of Contents Expand

Why Video Works for Local Brands

  • Trust at a glance: A friendly face + clear benefit beats a stock graphic 10/10 times.
  • Search lift: Short videos embedded on your site and posted to Google Business Profile help customers discover you in local searches.
  • Repurpose once, win everywhere: One 45–60s clip can power Reels, Shorts, TikTok, GBP, and your homepage hero.

Start with Three Repeatable Video Types

1) The 60-Second How-To

Teach one thing customers ask about every week. Examples: “How we gift-wrap in under a minute,” “Boat-day sunscreen checklist,” “What size drill bit for this anchor?”

  • Hook (0–3s): “Mohave County, stop wasting time on…”
  • Value (4–45s): Show, don’t tell—tight shots, step-by-step.
  • CTA (last 10s): “Pick up at [City] today—tap Directions.”

2) Before / After + Proof

Perfect for salons, contractors, repair, detailing, landscaping, and web/SEO case studies.

  • Frame 1: The problem (be honest, not dramatic).
  • Frame 2: The process (time-lapse wins here).
  • Frame 3: The payoff (result + happy customer line).

3) Product / Service Spotlight

Answer “Why this? Why now?” Use three angles: a tight detail, a usage shot, and a smiling hand-off.

  • Script: Problem → Feature → Local use case → Price/availability → “DM us” or “Call.”

Simple Gear (Under $120, Optional)

  • Phone tripod with clamp.
  • Clip-on lav mic (wired is fine) for clean voice.
  • Small LED light (or face a window; turn off overheads).

Pro tip: Clean your camera lens, lock focus/exposure (tap-hold), and shoot near a window. Natural light + clear audio beats fancy gear.

Recording & Editing (Fast Workflow)

  1. Outline three beats (Hook → Value → CTA). Keep bullets visible on a sticky note behind the phone.
  2. Film vertical (9:16) for Reels/Shorts/TikTok. Aim for 30–60s.
  3. Cut ruthless: remove umms, pauses, and repeated points. Jump-cuts keep pace.
  4. Add captions (most watch muted). Use your platform’s auto-captions and edit for clarity.
  5. Brand lightly: logo end card + consistent color for titles (match your site palette).

Posting Plan (One Video, Many Placements)

  • Instagram Reels + share to Stories with a poll (“Want a demo?”).
  • Facebook Reels from your Page (pin if it’s a core service).
  • YouTube Shorts for evergreen discovery; link to your service page.
  • Google Business Profile (Photos → Video) with a location-rich caption.
  • Your website: embed top videos on relevant pages and blogs for dwell time.

Need examples of cross-channel content? See Mohave County Marketing Wins (2025) and pair with your newsletter from Strategy Sunday: Email Marketing so everything works together.

Copy & Captions That Pull Clicks

  • First line = promise: “Bullhead City: fix this in 60 seconds.”
  • One location tag (city or neighborhood), a product/service keyword, and a simple CTA.
  • 3–5 hashtags max: #KingmanAZ #MohaveCounty #[Service] #[Brand]. Keep them relevant.

Music, Rights & Accessibility

Use platform-safe tracks and always caption for accessibility.

Weekly 60-Minute Video Routine

  1. 5 min: Choose one topic from your top FAQs.
  2. 5 min: Write Hook → 3 bullets → CTA.
  3. 20 min: Film two takes; pick the best.
  4. 20 min: Trim, add captions, export vertical 1080×1920.
  5. 10 min: Post to Reels, FB, Shorts, GBP with location-rich caption.

Measure What Matters (and Improve Fast)

  • Hook rate (3-second views ÷ plays): Fix your opening line or start with action if it’s low.
  • Average watch time & completion: Cut filler; front-load the value.
  • Clicks & actions: Use UTM links on your “Shop/Book/Call” buttons; on GBP track calls/directions after posting.
  • Saves & shares: These predict sales next week—double down on similar topics.

Local Ideas You Can Film This Week

  • Kingman: “3 gift picks under $25 from Beale Street” (walk-through + prices + hours).
  • Bullhead City: “River-day essentials” bundle; end with “Pickup today near Rotary Park.”
  • Lake Havasu: “Before the bridge tonight—2-minute patio setup” (tabletop demo).
  • Mohave Valley: “Farm-fresh this week” quick haul + simple recipe or usage tip.

Turn Videos into Revenue (On-Site & Online)

  • At checkout: QR sign “Watch how it works →” to your most helpful video.
  • On product pages: 30–45s explainer above the fold; add a “Watch in 30s” label.
  • On your homepage/blog: Feature an “In Mohave County this week” reel to boost time on page.
  • Email follow-up: Drop your best short into the next newsletter with one button (Call/Book).

Helpful Platform References

Mohave County video marketing FAQs (quick answers):

How long should local videos be?
Aim for 30–60 seconds vertical for discovery. If you’re answering a bigger question, go up to 90 seconds—only if every second adds value.
Do I need special gear?
No. A phone + window light + a $20 clip-on mic beats most “pro” setups without clean audio. Add a small tripod if you film regularly.
How often should I post?
Start with one solid video per week. Consistency wins. Save your best performers as templates and remake them with new angles.
Where should I post first?
Reels & Shorts for reach, Google Business Profile for local intent, and embed on your website to convert visitors.
How do videos turn into sales?
Use one clear CTA (Call, Directions, Book). On your site, place the video above the fold with a matching button. Track clicks and calls weekly.